Customer testimonials are one of the most powerful tools for building trust and driving new business. Video testimonials, in particular, can significantly boost your credibility. But to truly capture your customers at their best, you need to make sure you’re using the Sensei Says Testimonial app to its full potential.
Here are the three best tips and tricks for getting high-quality videos using the app, ensuring that each testimonial not only captures a genuine experience but also looks professional on your dealership’s social media pages.
1. Record the Video Outside the App First
While the Sensei Says Testimonial app makes it easy to capture and share videos, recording outside the app gives you an extra layer of control. When you record the video separately, you can edit out the “ums,” “ahs,” and any awkward moments that may come before or after the customer’s actual testimonial. This lets you remove any unintentional pauses or hesitations, resulting in a smoother, more polished final product.
Pro Tip: Once you’re happy with the recording, you can easily upload it into the Sensei Says Testimonial app to finalize and brand the video. Editing tools like iMovie or CapCut can help you trim any excess footage before importing it.
2. Turn the Camera Sideways (Landscape Mode)
This is a common mistake, but one that makes a huge difference. Filming in **horizontal (landscape) mode** instead of vertical ensures your videos look professional across all platforms. Social media pages, especially Facebook and YouTube, are optimized for landscape videos, and horizontal framing allows for better use of screen space. Plus, a wider frame captures more of the scene, giving your customer testimonials a more complete and polished look.
Why it Matters: When your testimonials look visually appealing, they capture more attention. This is critical for dealerships trying to showcase happy customers and increase social proof.
3. Download Before You Share
After creating the perfect testimonial, you’ll be prompted to share it directly through the Sensei Says app. Before you hit share, make sure to download the video first. This ensures you have a copy saved to your camera roll, giving you more flexibility in how you use the video.
With the downloaded video, you can:
– Add music or additional branding elements.
– Edit the video further if needed.
– Upload the testimonial to other platforms, like your website or email newsletters.
You’re not limited to posting directly from the app, and having the video file means you can incorporate it into your broader marketing strategy however you see fit.
Bonus Tip: Use Video in Paid Ads
Although it’s not a must, if you’re an entrepreneur or dealership that runs paid ads, video testimonials can be a game-changer. Authentic customer experiences resonate strongly in social media ads, making these videos a great resource for increasing engagement and conversion.
By following these tips, you can ensure that the testimonials captured through the Sensei Says Testimonial app are high-quality, professional, and ready to make an impact across your dealership’s marketing channels. Whether you’re a small business or a larger dealership, these simple tricks will help you make the most of your customer testimonials.
Tune into Reputation Sensei’s Aaron Menemarez as he shares these tips and tricks for getting the best results from the Sensei Says Testimonial app. Aaron walks you through the process of creating high-quality testimonial videos that can elevate your dealership’s marketing strategy.