How to Communicate Trust in Your Dealership’s Marketing
Chris Snellgrove, Reputation Sensei CEO, recently shot a short video that hits on establishing trust in your dealership’s marketing. Check it out below:
A common question we get from car dealers is: “What’s the best way to build trust in our marketing?” The answer? Let your happy customers do the talking for you. If you want potential buyers to trust your dealership, there’s nothing more effective than a real customer sharing their positive experience—especially through video.
We’ve all heard the saying: “A picture’s worth a thousand words.” Well, when it comes to testimonials, a video’s worth a million.
Why Video Testimonials Work So Well
Video testimonials hit different. When a satisfied customer is on camera talking about how smooth their buying experience was, it feels genuine. In fact, 79 percent of people prefer video testimonials to learn more about a company or product. Here’s why:
1. It’s Real: People can spot a fake from a mile away, and video captures everything—tone, expression, the whole vibe. That makes it more believable.
2. It’s Relatable: Your future customers see people like them talking about the experience they want. That’s powerful.
3. It Builds Trust: Potential buyers are more likely to trust someone who’s been in their shoes. It’s why word-of-mouth marketing has always worked.
The Challenge: Getting Video Testimonials
The biggest hurdle for most dealerships? Actually capturing those testimonials. It’s not because customers don’t want to give them—they usually do. The problem is your team might not know how or when to ask. That’s where training comes in.
The Solution: Train Your Team (and Use the Right Tools)
Introduction module of the Sensei Academy Reputation Marketing LMS
It’s all about timing and process. Your team needs to know how to approach happy customers at the right moment—right after a successful sale—when they’re most excited. A little training goes a long way in making sure these testimonials get captured.
That’s where the Sensei Says Testimonial app can make a huge difference. With the app, capturing, editing, and sharing video testimonials becomes simple. It guides your team through the process, making it easier to ask for that perfect testimonial right when the moment is ripe. And with a few clicks, the video is branded and ready to go, giving you authentic content that you can use across your marketing channels.
With the Sensei Academy Training Courses, we’ve got you covered on all of the skills you’ll need to be a reputation marketing star.
When your team knows how to easily and naturally capture testimonials—and you have the right tools—you’re setting yourself up for long-term success. Every testimonial becomes an asset that builds trust and helps you bring in more customers.
At Reputation Sensei, we specialize in helping dealerships streamline this process. We provide the tools and training to make sure capturing video testimonials is a smooth, reliable part of your sales process.
Want to see how we can help you capture more video testimonials?
Click below to schedule a free strategy session with our team and start building trust the easy way.