A DIY Approach to Auditing Your Business' Online Presence | Reputation Sensei

A DIY Approach to Auditing Your Business’ Online Presence

DIY audit for your Atlanta business’ online presence.
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Online presence has become one of the key factors in identifying the longevity of a business. An effective approach to online reputation management reinforces your brand identity and draws new customers to your business. But how do you really know if your approach to building an online presence is working? Using a DIY audit from Reputation Sensei™, Atlanta businesses can get important insights into their digital marketing footprint.

How to Conduct a DIY Online Presence Audit

To perform a comprehensive online presence audit, download our free PDF and complete the self-assessment checklist. Here are some of the main points to consider.

1. Evaluate Your Website

A high-quality website should provide important information above the fold, ensuring a straightforward user experience. A visible phone number and contact form will also increase responses. Additionally, mobile optimization is a crucial factor for a high-converting website.

2. Analyze Your Google My Business (GMB) Listing

GMB is an important marketing channel for an online business. In fact, 16% of businesses receive more than 100 monthly calls from GMB. Make sure your listing is completed, including contact information, photos, videos, product and service descriptions, website links and all other available sections.

3. Give an Online Reputation Rating

Reviews directly lead to new customers, increased visibility in Google Maps and greater online presence. Monitor your reviews in Google, Facebook and other key sources. The importance of recency means you should also be aware of how many monthly reviews you generate.

4. Check Your Social Media Presence

Confirm the social platforms you are listed on and how active you currently are. Your audit should monitor the number of new monthly posts you added, plus the total reach and total engagement in the past 28 days.

5. Check Your Local SEO Footprint

Run Google searches for your primary services along with the city name. Next, compare your business’ results against the competition. Along with the recency of reviews you should be looking for ratings volume and grade. Additionally, check the visibility of the business in search results, paying attention to your GMB listings, search results and social media accounts.

Get a Free Online Presence Report Today

At Reputation Sensei, we want to make building your online reputation as easy as possible. By running our free online presence report, businesses can access vital information about their brand presence, local SEO, social media and website performance. In addition, you can request a free consultation with a Reputation Sensei team member. Here is what you will learn.

  • Online Reputation Analysis
  • Review Discovery
  • Listings Presence
  • Social Media Overview

We Can Help Strengthen Your Online Presence

At Reputation Sensei, we have helped many companies in Atlanta and across the United States to develop their online reputation. If you want to know how we can help your business, call (770) 263-7455 or book an online review.

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    What does your online presence say about your business? Are you losing customers each day to the competiton? Learn what Google and consumers are finding online about your business.

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    Here’s What Our Customers Have to Say

    Lee Urbanski
    Lee Urbanski
    John's Creek Primary Care
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    We have been using Reputation Sensei for the past few years and we are very pleased with the results. We have increased our new patient counts over 44% which has increased our revenues quite significantly.
    Allen Jernigan
    Allen Jernigan
    Southern Companions
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    My company, Southern Companions, started using Reputation Sensei a year ago. Our number of online reviews has skyrocketed since we started using Reputation Sensei.
    Melissa Sanquiche
    Melissa Sanquiche
    Dermatology Specialists of Atlanta
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    As a result of Reputation Sensei our new patient counts has gone up tremendously and our revenue is up 60%.
    Dari Payrow
    Dari Payrow
    RS Andrews
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    We have seen a tremendous improvement on the review collection process as well as providing surveys for our customers to collect instant feedback, which is critical for us to make changes in real time
    Pete Pappelis
    Pete Pappelis
    Eastern Shore Toyota
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    The constant feedback from Reputation Sensei is an invaluable tool at our stores. This allows us to focus on our internal culture which is key.
    Monique Hicks
    Monique Hicks
    Vitality Med Spa and Plastic Surgery Center
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    Reputation Sensei has changed my company in miraculous ways. We get so many reviews and have a ton of new clients due to their platform. Love them!! Plus, it's so affordable!!
    Rick Williams
    Rick Williams
    Landers McLarty Chevrolet
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    Since partnering with Reputation Sensei, our new car sales are up 26% and service revenue is up 5%. This is a direct result of our reviews and reputation.
    Scott King
    Scott King
    Jacobs & King
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    These guys brought us into the 21st Century. We are getting calls that we never expected to get before from people who had forgotten about us.

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