Online presence has become one of the key factors in identifying the longevity of a business. An effective approach to online reputation management reinforces your brand identity and draws new customers to your business. But how do you really know if your approach to building an online presence is working? Using a DIY audit from Reputation Sensei™, Atlanta businesses can get important insights into their digital marketing footprint.
How to Conduct a DIY Online Presence Audit
To perform a comprehensive online presence audit, download our free PDF and complete the self-assessment checklist. Here are some of the main points to consider.
1. Evaluate Your Website
A high-quality website should provide important information above the fold, ensuring a straightforward user experience. A visible phone number and contact form will also increase responses. Additionally, mobile optimization is a crucial factor for a high-converting website.
2. Analyze Your Google My Business (GMB) Listing
GMB is an important marketing channel for an online business. In fact, 16% of businesses receive more than 100 monthly calls from GMB. Make sure your listing is completed, including contact information, photos, videos, product and service descriptions, website links and all other available sections.
3. Give an Online Reputation Rating
Reviews directly lead to new customers, increased visibility in Google Maps and greater online presence. Monitor your reviews in Google, Facebook and other key sources. The importance of recency means you should also be aware of how many monthly reviews you generate.
4. Check Your Social Media Presence
Confirm the social platforms you are listed on and how active you currently are. Your audit should monitor the number of new monthly posts you added, plus the total reach and total engagement in the past 28 days.
5. Check Your Local SEO Footprint
Run Google searches for your primary services along with the city name. Next, compare your business’ results against the competition. Along with the recency of reviews you should be looking for ratings volume and grade. Additionally, check the visibility of the business in search results, paying attention to your GMB listings, search results and social media accounts.
Get a Free Online Presence Report Today
At Reputation Sensei, we want to make building your online reputation as easy as possible. By running our free online presence report, businesses can access vital information about their brand presence, local SEO, social media and website performance. In addition, you can request a free consultation with a Reputation Sensei team member. Here is what you will learn.
- Online Reputation Analysis
- Review Discovery
- Listings Presence
- Social Media Overview
We Can Help Strengthen Your Online Presence
At Reputation Sensei, we have helped many companies in Atlanta and across the United States to develop their online reputation. If you want to know how we can help your business, call (770) 263-7455 or book an online review.