Auto dealers in Atlanta and beyond are seeing the benefits of an effective reputation management strategy. At Reputation Sensei™, our reputation management services for auto dealers helps find more leads, increase search engine visibility, improve customer sentiment – and secure more car sales. However, many car dealers across the state are still not taking a proactive approach to building their online reputations. Here’s why that is so important.
How Reputation Management Can Help Auto Dealers
A car is a major purchase for most people. Therefore, it’s natural to seek out as much information as possible before choosing a dealership. Online reviews have become the primary research tool for many buyers, while negative reviews – or no online presence at all – can be severely detrimental. A study found that 70% of car buyers look at reviews before contacting a dealer, and this figure goes up to 91% for the 18–34 age group.
Reputation management broadly involves gaining new reviews and monitoring responses from customers. When a customer leaves a review on any major platform (whether positive or negative), you should know it has been posted and be positioned to respond quickly. Reputation Sensei makes this possible with a tool that monitors over 140 platforms for new feedback – and delivers it to your personal dashboard.
Why Your Car Dealership Needs Reputation Marketing
Reputation marketing is the evolution of reputation management that helps your automotive dealership increase business visibility and also improve customer satisfaction. The process involves reaching out to customers for reviews using email and text reminders. As mentioned, these reviews are automatically monitored, allowing your team to respond quickly.
Additionally, reviews and testimonials can be turned into digital assets that promote your car dealership across social media and other platforms. To refine the process, Reputation Sensei has developed high-level training for your team to further increase the number of reviews generated.
Reach New Customers Using Google My Business
Above all else, Google search will drive new buyers to your car showroom. Customers will search for local car dealerships, and the limited few listings at the top of Google will secure most of the sales. Google My Business (GMB) is the platform that determines your search visibility, with a comprehensive listing ensuring that you satisfy Google’s requirements.
In reality, without a GMB management system in place your profile will not generate new reviews – and will not perform as an active sales hub for your auto dealership. At Reputation Sensei, our Google My Business management ensures your profile is optimized, and that your team is equipped to respond to reviews and update GMB posts. With a steady flow of new reviews and a high star rating, your auto dealership will increase online visibility and secure the car sales your business deserves.
We Help Auto Dealers Improve Their Online Reputation
Reputation management is a key factor in the success of car dealers in Atlanta and across the United States. We can help your business improve its reputation with review generation, tools and training. Call today at (770) 263-7455 or book an online review.
