When was the last time you searched Google for your company’s name? For many brands, a quick search of their name might reveal an urgent need for reputation management services. At Reputation Sensei™ we work with companies in Atlanta and across the United States to ensure that the Google search results are a key sales tool for consumers researching your brand.
The Top 4 Reasons to Google Your Company’s Name
1. Understand What Consumers See About Your Business
Have you considered the impact search results could be having on your business? The fact is, consumers want to do business with companies that they know, like and trust. A Google search delivers this first impression in many cases. If you don’t know what search displays about your business, you can’t put a process in place to improve that valuable first impression.
2. Discover Negative Content
Negative stories and reviews are likely to get clicked by searchers interested in your brand. This interest means that less-than-complimentary content can stick around in the search results for a long time, due to a high click-through rate. Auditing your business’ online presence regularly will uncover this content. A reputation management company like Reputation Sensei can then increase the number of positive brand mentions that are getting posted regularly.
3. Find Out Your Review Star Rating
Star ratings play a key role in the level of consumer interest. For example, a survey by BrightLocal found that only 48% of consumers would use a business with fewer than four stars. A Google search of your company name should indicate star ratings on GMB and other relevant directory sites.
4. Search for Directory and Social Media Listings
Most company name searches will list various third-party profiles, such as a Yelp listing, Facebook page and Twitter profile. In many cases, a company will have pages listed with unoptimized profiles. There could be a directory site with outdated information, or a social media page without recent posts. To improve your company’s reputation, it is important to provide correct, consistent and complete listings across all these sites.
How Can Reputation Management Help Your Company?
At Reputation Sensei, we have developed a system that helps companies grow positive sentiment about their business. The process means that when you or your customers search your name and relevant industry search terms, they discover positive sentiment that amplifies your influence.
We help companies consistently get new reviews, turn these reviews into marketing assets, improve their local visibility, build their social media presence – and improve engagement with consumers. Using a combination of automation, direct engagement with customers and first-class training, your company can build a visible brand presence where it counts.
We Can Improve Your Online Reputation
At Reputation Sensei, we work with businesses in Atlanta and throughout the country to strengthen their online reputation. If you want to build your reputation and increase revenue, call us at (770) 263-7455 or book an online review.