Healthcare Growth Strategy: Healthcare Consumerization and the Patient Experience. - Reputation Sensei

Healthcare Growth Strategy: Healthcare Consumerization and the Patient Experience.

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Are you looking for ways to grow your medical practice? We have a strategy for you! Check out the article below.

Healthcare has transformed from a doctor-driven experience to one where now the patient is in control – this is called Healthcare Consumerization. Therefore, the patient experience is imperative to growing your medical practice. We at Reputation Sensei talk about this all the time, we discuss how to set up a digital strategy founded firmly on the fact your patients are experiencing outstanding service and outstanding patient-centered treatment throughout your office and communication. This is very important as your medical practice heads into 2023.

Patients now have that expectation that technology is implemented in the processes that come with their healthcare services. Patients can create appointments either on a website or an app. As telehealth made a boom during the pandemic, it still has a popular choice amoung patients. It allows patients the convenience of having appointments in the comfort of their own home, or wherever they choose.

What does this mean exactly? If you don’t have an all-in-one communication hub in place, or if you are not aware of how the patient is experiencing your communications. Whether it’s according to your standards, or theirs. This is something that Reputation Sensei can help you with. Because right now, our all-in-one communication hub, our marketing automation platform, allows for patient communication preferences to be established. So, whether a patient prefers to be communicated through text, email, or direct message through Facebook or Instagram, or web chat —- it can be done.

We want to make sure that the patient is communicated through the medium that they choose. So, if we aren’t currently managing your omni-channel communication strategy, please click here to set up a meeting and we can discuss how our communication hub works for your practice. The purpose of the tool is to keep you at top-of-mind for your patients and prospective patients, which creates a mutual relationship.

Our belief here at Reputation Sensei is that reputation is the single most important factor for your medical practice to differentiate yourself from your competitor, and make people feel seen and validated. Also, make sure that your team or staff know that the first impression is significant when it comes to the patient, what they do is super valuable, and validates the patient throughout the experience – whether in the waiting room, examination room, or upon check-out. This experience feathers into gathering the patient’s feedback to promote on Google, Facebook, and other social platforms.  

Additionally, as insurance premiums have begun to rise and healthcare costs steadily going up, patients are having to pay a larger out-of-pocket portion for their medical bills. This has caused them to be more mindful of the treatments they receive. Instead of listening to what a healthcare provider says, they’re also doing their research, evaluating alternatives, and coming back with insightful questions.

Just like Lyft and Uber interrupted the taxi business and gave consumers more control over how they got from Point A to Point B. New technologies are developing to have the same effect on the healthcare industry.

To adapt to this change, healthcare providers need to make sure that they have the ultimate patient experience. This includes:

Allowing patients to interact with you via their smartphones to book and cancel appointments, communicate with your staff, and pay bills.

Provide pertinent information on your website so that patients can find what they need or contact you easily.

Marketing yourself as convenient, caring, and accessible, to remove any opposition involved in becoming a patient.

The consumerization of healthcare has only just begun, and the time to shift to a more personalized, accessible, and empathetic healthcare system is now. As a healthcare provider or practitioner if you are not helping patients save time, avoid longer stays, and improve their health – someone else will.

The good news is that your patients send you signals daily. They’re already telling you what they want, and it’s time to listen to that feedback.

And Reputation Sensei can play a central role in not only putting patients in the driver’s seat but handing them the keys. Set up a strategy call with one of our specialists today! 

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