Healthcare reputation management has become a vital tool for medical practices in Atlanta and across the United States. Consumers are increasingly engaging with reviews before they frequent a business – particularly when it comes to issues like their health. At Reputation Sensei™ we ensure the quality service you provide is represented in your online footprint.
Healthcare Reputation Management – Why Does It Matter?
Searching reviews has become commonplace across all areas of business. Word-of-mouth is no longer the preferred way for people to learn about local businesses or providers. In fact, according to a study conducted by BrightLocal, in 2020 the number of consumers reading online reviews for local businesses reached 87%. And when it comes to healthcare, individuals want to know about the experiences of previous patients.
For doctors, online healthcare reputation management involves the following:
- Building a network of profiles across the major platforms like Google My Business and Facebook.
- Expanding your network to include all relevant local profiles such as Bing and Yelp, online directories, data aggregators and mapping apps.
- Increasing your visibility in Google Maps through consistent review generation.
- Developing a system for gaining new reviews and quickly responding to feedback.
- Promoting positive reviews and testimonials across your social media platforms.
- Using reviews as digital assets to tell the stories of your satisfied patients.
The Benefits of Healthcare Reputation Management
Reviews Are Trusted
A survey conducted by YouGov and Reputation found that 80% of healthcare customers trust online reviews. Therefore, a lack of reviews or consistently negative responses will inevitably be detrimental to your consumer acquisition attempts.
Negative Reviews Can Get Resolved
Infrequent negative reviews won’t be an issue if you make a clear effort to resolve the problem. The ability to monitor reviews and respond quickly is a key aspect of healthcare reputation management.
Reviews Increase Revenue
We have found that medical practices that generate a consistent flow of positive reviews will grow their customer base and increase revenue by up to 60%.
How Reputation Sensei Helps Improve Your Online Reputation
Reputation Sensei has developed an approach that helps healthcare providers improve their reputation online. Using a combination of automation and training, we encourage reviews from satisfied patients without applying pressure.
We have tools to monitor reviews across a host of sites, allowing healthcare providers to monitor feedback in real time – and respond immediately. Our system also follows up with consumers to encourage posting on social media, directories and review platforms, increasing the reach of this positive feedback. In partnership, we build your reputation, grow your online footprint and help to increase revenue.
We Provide Reputation Management to Healthcare Providers
Reputation Sensei works with healthcare providers and other businesses in Atlanta and across the country to build their reputation and increase revenue. If you want to know how we can help your medical practice, call (770) 263-7455 or book an online review.
