Online reputation management is a key strategy for businesses aiming to build trust and increase their visibility. At the heart of this approach is the effective use of Google My Business (GMB) – particularly the acquisition and promotion of reviews. However, securing a consistent flow of new reviews is easier said than done. At Reputation Sensei™, we help Atlanta companies get more reviews with the following techniques.
How to Get More Google My Business Reviews
Verify and Complete Your Profile
Trust is an important factor in whether a customer will decide to leave a review. If your profile is unverified and incomplete, many people will assume your business is not engaged. Fortunately, the verification is quick and easy, allowing any business to gain authenticity. Make sure to thoroughly complete the profile, including business information, opening times, product listings, images and more.
Develop a Reminder System for Customers
Do you consistently remember to leave reviews after every experience with a business? If you are like most people, you will need a reminder or two before you add your feedback. Texts, emails, reminder cards and phone requests will all increase the chances of securing a positive review. At Reputation Sensei, we make the process straightforward using automation and technology.
Respond to Reviews
A key reason to claim a Google My Business listing is the ability to respond to reviews. Because numerous businesses neglect to take this important step in the process, it discourages customers from offering feedback. Simply adding a short response will show customers you value their opinions and are actively listening. Fast responses to negative reviews also increase the chances of gaining a positive resolution to an issue. Reputation Sensei collates reviews from GMB and over 140 other platforms, allowing businesses to respond immediately.
Promote Your Positive Reviews
When untapped, a huge amount of positive sentiment towards a business goes to waste. Have you considered that a positive interaction or story about your brand could be used as a promotional tool? Turning a positive review into a marketing asset for your website and social media will increase trust, while also encouraging others to add a response to your GMB profile.
Why Are Google My Business Reviews Important?
These approaches will inevitably lead to more reviews, but do you know exactly why Google My Business reviews are important? Here are some reasons.
- Improves click-through rate to your GMB profile
- Leads to more customer interaction
- Improves search engine visibility
- Adds relevant keywords that grow your reach
- Helps to increase conversions and sales
We Can Help You Get More Google My Business Reviews
Reputation Sensei works with companies in Atlanta and across the country to get more reviews and grow their online visibility. If you need help with all aspects of reputation management, call (770) 263-7455 or book an online review today.