Your business’ online reputation has become one of the central factors determining long-term growth and customer acquisition. Without a reputation marketing solution in place, consumers will gravitate towards competitors with a visible online presence. But how can Atlanta businesses ensure their reputation mirrors the exceptional quality of their service?
How Can Online Reputation Management Help My Business?
Online reputation management builds trust and credibility with consumers, leading to an increased conversion rate and more sales. Platforms like Google then provide greater visibility through improved search placements. In practice, this creates a positive cycle of trust and visibility that increases your reach. Here’s how the Reputation Sensei™ system makes this possible.
Get More Reviews
Much of your online reputation is determined by reviews. In fact, 82% of consumers read reviews for local businesses, while 48% of people are only concerned with reviews left in the last two weeks. This highlights the need for fresh reviews that show positive sentiment for your brand. Reputation Sensei uses tools and direct contact with customers to increase review numbers on the platforms that matter.
Respond Quickly to Feedback
Customers have become used to fast responses on social media and live chat services. If an individual leaves feedback on a review platform, you will usually have a short period to engage them while your brand is fresh in their mind. For positive reviews, a response shows that the customer is appreciated. For negative feedback, a quick response can often resolve the issue and sway opinion. Reputation Sensei uses software to track over 140 sites for reviews.
Improve Your Star Rating
Reputation management is crucial for a business as it can quickly change customer perception. A visible example of this is seen with star ratings in Google. Star ratings below four will be detrimental to clicks and subsequent conversions. Conversely, a high rating leads to more clicks – and an improved search position. To improve your star rating, you need to be reaching out to customers for reviews on an ongoing basis.
Leverage Feedback for Promotional Purposes
Reviews can be a valuable promotional tool, but most businesses don’t take full advantage of the opportunity. At Reputation Sensei, we turn feedback and customer stories into digital assets that promote your business on social media and other platforms. Direct feedback from customers is one of the best ways to capture interest and increase your conversion rate.
Train Your Staff in Reputation Management
Your online reputation isn’t something that can be addressed once and then left alone. Improving your online reputation requires ongoing management. Successful businesses have an employee dedicated to getting and responding to reviews, along with other reputation management processes. This is why Reputation Sensei created the Sensei Academy to train employees on every aspect of reputation management.
We Help Businesses Improve Their Online Reputation
Does your business need help growing its online presence? Reputation Sensei works with companies to improve their reputation, get more positive reviews and increase their revenue. Call (770) 263-7455 today or book an online review.