5- Minute Read
Let’s begin this conversation with a question. Do your current customers trust you as a company? Most likely considering they are doing business with you. So how important is it that customers searching for your products or services trust you as well? This is really important because people have hundreds of options when looking for a business. So, the real question is, “How do you communicate the same trust your current customers have in your company to the people searching for your products or services?” This is where Trust Marketing comes into play.
This means taking the voice of the customer in the form of reviews, ratings, and testimonials then broadcasting it out to build trust in the local marketplace.
Listen, you can shout “I am the greatest company in the world” all you want. After all, that is what we do in marketing; talk about our competitive advantages, low prices, and our commitment to customer satisfaction. But, what do you think consumers trust more, what you are saying or what your customers are saying? I’ll tell you; they trust your customers! That’s why so many companies today rely on their customers to share their experiences through reviews and testimonials. It’s the best way to build trust in your company considering 84% of consumers now trust online reviews as much as personal recommendations. So, we applaud these companies because they are doing a good job validating their marketing claims with the voice of the customer. But what if you could take this concept to the next level?
Your next step in the Trust Marketing process should involve turning your reviews into marketing assets that help your company attract new customers to you. Essentially, the idea is to take your reviews and testimonials and post them online (i.e. your website, social media channels, and search results). This is proven to convert more website traffic and expand your brand to the friends and family of your fans even before they are in the market for your products or services. It’s also a cheap alternative to traditional marketing, so give it a try! Simply take a review, turn it into a graphic, and post it on your Facebook or website. We guarantee that you will love the results!
