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Within the next year, companies will be steering away from the typical one-off sponsored post towards creating longer-term partnerships with brand ambassadors.
When you think about it, it makes more sense to prioritize long-term relationships over one-off engagements, especially when these partnerships are authentic and believable to the consumers.
Every social media platform out there knows the value of influencers and content Creators. That’s why they’re altering their platforms to cater to the needs of influencers. Just in the past couple of years, we’ve seen the launch of Instagram Shops\Collabs, link stickers in Stories, and live Q&A videos on TikTok. And in 2023, we can expect to see many more influencer-friendly tools across all social platforms.
Macro influencers (the ones with millions of followers) just don’t seem to be working it for companies anymore. It’s the Nano-influencers (0-10k followers) and micro-influencers (10k-100k followers) that are proving to have far more value these days. Their higher engagement, loyal fan base, and niche followers are doing the trick.
Affiliate tracking links are effective for engaging with creators, measuring performance, and controlling spend. The tracking and attribution used in some marketing technology platforms can provide additional support by assessing the value of a creator.
With social media platforms pushing for in-app shopping, creators now have the potential to own most of the customer experience. And companies will be able to leverage them to support awareness and discovery.
Brand authenticity and transparency are crucial to building connections and influencing the next generation of consumers. The most engaging and successful videos are the ones that reflect the personality of the creator and are not just promotional. Also, authentic content is more likely to be utilized by companies to reach users outside of the creator’s audience — creating a win-win situation that gives more exposure to both the brand and the influencer.
Partnering with creators through a company’s affiliate program builds long-term relationships, making creators feel valued and compensated. This in turn inspires the creator to produce more organic content as opposed to waiting until the next campaign, providing the brand with more exposure, and adding to the authenticity that audiences value most.
Staying on top of all the trends in influencer marketing can feel cumbersome, so we decided to make it easier. We have created a newsletter that shares tips, tricks, insight, and of course, some influencer hacks that you can use to your benefit.
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Now that you’re armed with all these influencer marketing trends, it’s time you get out there and start working with creators that can take your brand to the top. And if that feels a little intimidating, don’t worry, we have a team of influencer marketing experts who are ready to do it all for you. Call Reputation Sensei today, to speak with a specialist.
Want more information about influencer marketing and how your business could benefit? Check out the video below.