Listing management is one of the key elements of a successful local SEO strategy. For businesses in Atlanta and beyond, it is vitally important that your profile is present, complete – and updated across all relevant listing platforms. Sometimes however, service-area businesses (SABs) without a customer-facing location will assume that without a physical store, a listing just isn’t appropriate. But here’s exactly why listing management is so important.
Why Do Service-Area Businesses Need Listing Management?
Consumers increasingly use the internet to research businesses before completing any transaction. This process is particularly important if you are inviting contractors to your home, with trust and comfort being a major requirement. Listing management allows service-area businesses (SABs) to be found within their target radius, to promote their services and also, to showcase their positive reviews.
What Is a Service-Area Business?
An SAB is generally regarded as a business without a physical location that provides its services at the client’s location, and operates within a predetermined geographical area. Some examples of SABs include plumbers, locksmiths, pest control and landscaping companies.
How Does Listing Management Help Service-Area Businesses?
Business listing management is important as it enables a company to maintain consistency across each platform while promoting their brand and increasing search visibility. A service-area business without a physical store can run into problems, as each platform has a different approach to service-area listings.
At Reputation Sensei™ we understand all the requirements, ensuring your business information is accurate and up-to-date. When a customer searches for a particular service within your designated radius, we help your business to appear prominently across Google Search, Bing Places and the other major platforms.
The right approach to listing management will ensure your SAB outperforms competing businesses.
How Can I Maintain Privacy While Promoting My Service-Area Business With Listing Management?
Another issue for SABs is the desire for privacy. If you are an electrician, window cleaner, mobile dog groomer or any other service business, your home address and business address may be the same. To maintain privacy, business listing management ensures you only use the platforms that don’t require a publicly listed address. Sites like Google My Business, Bing Places, Nextdoor and Local.com include the option to hide your address.
How Is Reputation Management Integrated With Listing Management?
Reputation management for local businesses allows a company to build their brand through review generation and customer interaction. SABs who use the Reputation Sensei approach to getting more reviews will find their listings gain more visibility as customers leave positive feedback with locally-relevant keywords. Plus, reviews left by a local customer can be very persuasive when searchers are weighing up their options.
Does Your Service-Area Business Need Help With Listing Management?
Reputation Sensei has the tools and expertise to help your business. If you want to improve your local SEO results with listing management and other methods, get in touch today. Call (770) 263-7455 or request an online review for help with your SAB.