Omnichannel Marketing - Reputation Sensei

Omnichannel Marketing

Image Credit:

When your prospective customer has endless avenues to choose from, it’s much harder to track their route. Companies of all shapes and sizes have had to evolve their strategies to provide a more reliable, and complete experience across every channel. Enter the age of omnichannel marketing.

You may be asking yourself, “what exactly is omnichannel marketing?”

As you begin to establish your strategy one of the first things you’ll notice, is that there are countless ways to engage with your customers. The typical avenues available for a marketing campaign often include:

  • Single channel marketing: When you focus all your efforts on a single touch point – like a physical store.
  • Multichannel marketing: When customers interact with multiple touchpoints that work independently of each other. Retailers are often aware of the touchpoints available, but they don’t incorporate them into a single unit.
  • Omnichannel marketing: When all your marketing efforts are connected to create a cohesive marketing strategy. Everything comes together to improve the customer experience.
  • Cross-channel marketing: When the customer experiences different touchpoints and engages with them as part of the same company. Each channel here has its own distinct funnel.

The main principle of omnichannel marketing is that it’s customer-based, not channel-based. The main goal is to make the customer experience as easy as possible, and that means consistent engagement no matter where or how a customer is interacting with you.

An omnichannel strategy creates a seamless experience for customers. The jacket you viewed on your laptop is the same one you saw while scrolling through Instagram on your phone and the same one you received an email about when they went on sale a week later. The message is reliable, device agnostic, and most crucial, it’s customized based on your browsing behavior.

Usually, customers often use a combination of channels to make a purchase. Effective omnichannel marketing ensures your company’s content, messaging, pricing, and mission follow your prospective customer through their buyer’s funnel.

Different companies use omnichannel marketing differently because their leads and customers are not identical.

Omnichannel marketing is all about personalization. First, find out who uses your services and how they do so. Then, tailor your omnichannel marketing experiences to them.

So, what are some benefits of omnichannel marketing?

  • Improves Customer Experience > A positive customer experience can increase company loyalty.
  • Enhances Customer Interaction > Tailor personalized emails and messages to increase responses
  • Reduce Cart Abandonment > Send a bump email to come back and schedule.
  • Track Multiple Devices > Reach customers no matter what device they use.

Customers enjoy a seamless experience, and businesses gain improved customer retention and revenue. As the way customers interact with companies continues to evolve, the need for companies to move towards omnichannel marketing will grow. However, implementing an omnichannel strategy isn’t an easy task for many. In fact, it can be a major overtake of your business model.

Speak with a specialist today and see Reputation Sensei’s Email Marketing Service can boost your marketing efforts with omnichannel marketing and create personalized campaigns.

Want more information about Omnichannel Marketing and it benefits? Check out this video below!

Request a
Free Consultation

    Transform Reviews Into Revenue

    Build a positive sentiment for your business online. Harness reviews and transform them into powerful marketing assets.

    Reputation Management

    Prioritize gathering and responding to reviews online.

    Reputation Marketing

    Turn your amazing reviews into powerful marketing assets.

    Social Media

    Grow your brand presence and develop brand advocates online.

    Local SEO

    Build trust and authority on Google and other important directory sites.

    Get a Free Online Presence Report

    What does your online presence say about your business? Are you losing customers each day to the competiton? Learn what Google and consumers are finding online about your business.

    Reputation Sensei Makes It Easy
    Here’s What Our Customers Have to Say

    Lee Urbanski
    Lee Urbanski
    John's Creek Primary Care
    Read More
    We have been using Reputation Sensei for the past few years and we are very pleased with the results. We have increased our new patient counts over 44% which has increased our revenues quite significantly.
    Allen Jernigan
    Allen Jernigan
    Southern Companions
    Read More
    My company, Southern Companions, started using Reputation Sensei a year ago. Our number of online reviews has skyrocketed since we started using Reputation Sensei.
    Melissa Sanquiche
    Melissa Sanquiche
    Dermatology Specialists of Atlanta
    Read More
    As a result of Reputation Sensei our new patient counts has gone up tremendously and our revenue is up 60%.
    Dari Payrow
    Dari Payrow
    RS Andrews
    Read More
    We have seen a tremendous improvement on the review collection process as well as providing surveys for our customers to collect instant feedback, which is critical for us to make changes in real time
    Pete Pappelis
    Pete Pappelis
    Eastern Shore Toyota
    Read More
    The constant feedback from Reputation Sensei is an invaluable tool at our stores. This allows us to focus on our internal culture which is key.
    Monique Hicks
    Monique Hicks
    Vitality Med Spa and Plastic Surgery Center
    Read More
    Reputation Sensei has changed my company in miraculous ways. We get so many reviews and have a ton of new clients due to their platform. Love them!! Plus, it's so affordable!!
    Rick Williams
    Rick Williams
    Landers McLarty Chevrolet
    Read More
    Since partnering with Reputation Sensei, our new car sales are up 26% and service revenue is up 5%. This is a direct result of our reviews and reputation.
    Scott King
    Scott King
    Jacobs & King
    Read More
    These guys brought us into the 21st Century. We are getting calls that we never expected to get before from people who had forgotten about us.

    Businesses Trust Reputation Sensei With Their Online Reputation

    Reputation Sensei Blog


    We'll keep you up to date with the latest advice on rocking your reviews.

    Reputation Sensei Newsletter Image