In this article, we will break down exactly how Reputation Cycle Marketing is designed to help attract more new customers to your business. We combine (3) elements:
- Culture: Which is training and coaching the best possible customer experience for your team.
- Review Generation / Management
- Reputation Marketing: Which is the process of turning reviews into revenue.
So, how does it work? First, customer comes in and has a positive experience “the most important part.” Customer leaves your business and receives a review request. The customer will then publish their review on an external site. The reviews are then collected and managed. That is where most reputation management companies leave off, they’re done. What we do with reputation marketing is we take that review and transform it into a marketing asset for your business. We then put that marketing asset to work and distribute it to various online channels, such as social media, and your website. The idea is for it to build trust in the local area that you are the company to do business with. Thus, new customer acquired; and the customer comes back in with a positive experience and the cycle starts repeatedly.
This is how reputation cycle marketing works and is designed to make your company more money.
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