In this article, we discuss how you can turn your company’s online reviews into revenue. Let’s assume for a moment that you have seen the importance of online reviews for your business as a marketing strategy and you have processes in place to generate reviews.
With the latest research, showing that 95% of consumers now look at online reviews before making a purchasing decision. There should be no doubt that producing reviews for your business is highly beneficial.
So, you have a lot of reviews that drive your ratings and rankings higher in local search results, you’re getting feedback from your customers on each and every encounter that helps you improve and maintain your customer satisfaction, but what now? How can you put your positive reviews or customer experiences to work in your marketing to attract more new customers? The answer is to transform your reviews into marketing assets to build trust in the local area to help you attract more in marketing buyers.
First place you want to do this is your website. How many trust triggers do you have on your website and to help conversions? Trust triggers are things like reviews, testimonials, case studies, video success stories of your customers. These create validation and communicate trust and ultimately lead to more customers walking into your door.
Second place you want to communicate trust is your social media channels. Social media is by far the most cost-effective way to expand your brand today. Taking your reviews, converting them into marketing assets then posting and boosting them on your fan page has an incredible effect of attracting new customers from your area.
So, how do you do all this? That is the million-dollar question or in our case, the million dollar formula. We have a proven tested process that will take your positive reviews and transforms them into marketing assets to deploy online to attract new customers to your business.