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In today’s world, it’s a little unusual to talk to yourself… but talking to your smart device is completely normal. When we have a question, we turn to Siri or Google. Something we would’ve typed out ourselves has now turned into a conversation with our smart devices.
“Hey Google, when is Christmas?”
“Hey Siri, what’s the weather in Atlanta today?”
“Alexa, turn on Taylor Swift.”
So of course optimization for voice search is a fundamental part of a strong digital marketing strategy. Voice search makes your company more visible online and can even improve your SEO ranking, especially if used with local search efforts.
The main part of voice search is that it is so easy to use for someone searching the internet. It’s hands-free technology that eliminates the time and effort of typing in a search query by hand. Combine that with local search optimization, and a company that has optimized for voice search the local search is ready to be a top result when the ‘near me’ question is asked while driving or otherwise occupied.
So, what exactly is voice search optimization?
Voice search optimization is the progress of streamlining the information on your website and citations to appear in voice searches. Voice search optimization is created to optimize your page to answer the questions for people when they do verbal searches. This process allows you to have a chance to get your page read by the voice search device (Google, Alexa, and Siri) whenever the user asks for information related to your page.
How to Optimize for Voice Search for your Business
We are rapidly approaching a voice-first world; businesses, content on the internet, websites, and blogs need to keep up with the current trend.
Let’s see how we can optimize for voice search in different ways:
- Local SEO
To appear in the top voice searched results, you must optimize your content based on your location. You can update your business listing information by taking help from your Google Business Profile. Whether you own a large business or a small business, fill in your business listing with information and ensure that it is correct. - Online Listings for Local Businesses
You can skip this tip if you do not run a business website. But if you do, it is important to get your local business listed. You need to be prepared for the voice search revolution as soon as possible. There are chances that voice assistants like Siri and Cortana won’t display your website on the searched re - User Intent
You need to know your customer’s intention. Do they want to buy something from your website or are they here to grab information about your company? The user intent can be determined by the query that they have put in the first place using a voice search. Contemplate user intent as much as you can while creating content. - Long-Tail Keywords and Questions
When talking to a voice assistant, people tend to have a conversation with them. Therefore, the reason why voice search queries are long. Using long-tailed keywords and question phrases in your content is a good practice if you want to make your content voice search optimized. - Mobile-Friendliness
Make sure that your website is mobile-optimized. A site that is mobile-friendly is probably voice search-friendly. Design a responsive website, invest in off-page and on-page SEO tactics, eliminate structural mobile errors recorded by Google, and ensure that business listing information is easy to find. - Frequently Asked Questions (FAQs) Pages
Another way to optimize your content for voice search is to create frequently asked questions pages that focus more on question phrases and long-tailed keywords. Think of everyday questions and group them together.
Elevate Your Digital Marketing With Reputation Sensei
While voice search is still a young technology, it’s a technology that will stay for the long run. In fact, we have already seen its viability for digital marketing efforts.
If you want to leverage the full potential of digital marketing and voice search, then contact a Reputation Sensei specialist today. With our results-driven approach, we’ll help you grow your company in no time!
Want more information about Voice Search Optimization? Check out this video below, and see how beneficial it could be for your company.
