Reputation management is the process of building and maintaining a positive perception of your brand. The ongoing online conversations taking place about brands means public perception is now more important than ever. But if you leave your reputation in the hands of Google and other platforms, the results won’t always work in your favor. This is why Reputation Sensei™ helps Atlanta businesses take control of their public image, turning reviews into revenue.
Why Is Reputation Management so Important?
The way consumers make decisions about the products they buy, the stores they visit and the brands they follow is increasingly shaped through online searches. In fact, the digital agency Nectafy found 88% of local business searches from a mobile device result in a call or visit to the business within 24 hours. Unfortunately for many brands, negative reviews are the first thing a searcher finds.
Effective reputation management strategies can reduce the impact of negative sentiment and elevate positive opinions across the platforms that count. The content a searcher sees about your business is heavily influenced by platforms like Google Search, Google My Business (GMB), Bing, Facebook and Yelp. But while some reputation management companies are focused on damage limitation, Reputation Sensei takes a proactive approach that encourages customer reviews.
The Importance of Reviews for Reputation Management
Rather than being concerned about negative reviews, consider the value of conversations about your brand and how vital they are for effective online marketing. Even some negative reviews can be useful as they make the five-star reviews more authentic. Know this – most satisfied customers will not visit Google My Business, Yelp, or any other review site to offer a review unless prompted. Therefore, if you hope to stand out from your competitors, having a process to collect positive reviews is important.
How to Start Managing Your Online Reputation
The Reputation Sensei approach to reputation management allows brands to closely monitor what is being said about them. Review monitoring and social listening keep your fingers on the pulse of online perception. If a customer leaves a bad review, a customer support representative can make quick contact. In most cases, a fast response to a poor opinion can dampen the impact – and even turn a dissatisfied customer around.
It is also important to get a consistent flow of new reviews. Reviews offer social proof to potential customers and act as key signals for the search engines. Reputation Sensei has developed a system for reaching out to clients to maximize responses. Actually, many customers are happy to leave reviews when you provide a reminder – and a helping hand.
Making it easy for customers to post a review and share it across their network is key to increasing search engine visibility. And by committing to ongoing reputation management, you consistently gain new reviews. These reviews become marketing assets, and new customers then enter your sales funnel. This cycle of reputation management and marketing ensures that public perception is very much in your own hands.
Reputation Management That Gets Results
Reputation Sensei has developed an integrated system for collecting reviews, improving your reputation – and telling customer stories that generate more revenue. If you want to find out how we can help your business, call (770) 263-7455 or book an online review.