Business listing management is the process of publishing and maintaining company information across directories, review sites and other platforms. Data such as the business name, address, phone number, opening hours and location are crucial for discovery and assisting the user experience. Unfortunately, many businesses in Atlanta do not yet take a proactive approach to listing management.
How Can Listing Management Help Your Business?
At Reputation Sensei™, we help businesses maintain accurate listings across a wide range of platforms. But why is this approach so important? Here are the main reasons.
Listing Accuracy Adds Credibility
If a customer looks up your company information, they expect the results to be accurate. When a customer visits the listed location and the store is closed, or calls your number and reaches the wrong business, they receive a negative experience. Google and other search engines only want to display accurate information to searchers and will penalize sites that lack credibility.
Accurate Listings Build Trust With Consumers
A quick way for consumers to decipher whether they can trust your business is to conduct a Google search. In short, people expect to see the most reliable and trustworthy businesses displayed for relevant search terms. Without a listing management strategy, search engines won’t prominently list your site – and consumers will find another business to trust.
Listing Distribution Increases Online Visibility
Consumers should have the ability to find your business wherever they conduct relevant searches. In most cases, Google will be the primary location to prioritize. However, Bing, Yelp and other platforms are also quite important. Audit your business’ online presence regularly to ensure your information is published and up-to-date.
Reputation Sensei has a free online visibility report you can run today.
Improves Customer Interaction
Customer interaction helps build trust and credibility for your business. For local companies, one of the easiest ways to improve interaction is by responding to reviews. Encourage customers to leave reviews – a quick response from your team shows the customer they are appreciated. Negative feedback can also be resolved with honest communication. Reputation Sensei tracks listings on the major platforms for all new reviews, enabling quick responses.
A Quality Listing Enhances Your Appearance in the Search Engines
Accurate listing information is not the only factor helping to improve local SEO results. Of course, you should claim and optimize your Google My Business, Bing Places and Yelp listings. However, you also need to go further to increase the click-through rate and improve your search placement. Make sure you enhance your profiles by adding attractive images and videos, listing products and services, gathering reviews – and updating your Google My Business listing by adding posts.
Does Your Business Need Help With Listing Management?
At Reputation Sensei, we help companies with business listing management for local SEO. When you want to increase visibility and improve your online reputation, we have the tools to help. Call (770) 263-7455 or book an online review today.