A Google My Business listing has become one of the most important marketing tools for local businesses. Not only does a Google My Business (GMB) profile help a business build trust and authority with consumers, it can also increase traffic and sales. At Reputation Sensei™ we use GMB as a central pillar in our reputation marketing approach. But just why is it so important for Atlanta businesses to claim their listing?
What Are the Main Reasons You Need to Claim Your Google My Business Listing?
Protect Your Business From Spammers
If your GMB listing is unclaimed, it is vulnerable to attack from spammers. There are individuals and groups who actively target unclaimed accounts in order to change the phone number and website details to links of their choice. Customers may believe they are contacting your business, but in reality, these leads are being routed to third-party companies or fraudsters.
Respond to Reviews
Reviews are key to building your online reputation. At Reputation Sensei, we build marketing strategies around getting reviews and promoting them to consumers. Unfortunately, if you have not claimed your GMB listing, you won’t be able to respond to reviews. Consumers with both positive and negative experiences will feel neglected, and your business will appear unresponsive and out-of-touch with its audience.
Build an Effective Sales Tool
It’s a good idea for a business to periodically Google their company’s name. In many cases, the resulting information won’t always paint a positive picture for consumers. In particular, a GMB profile with inaccurate name, address and phone number (NAP) details – and with no images or opening times listed – provides a poor experience to visitors. By claiming your GMB listing you can craft an effective sales tool that leads to a consistent flow of new customers.
Promote Products and Services
Listing your products and services is a great way to introduce targeted searchers to your company. Rather than direct people to your website, you have the ability to highlight products and services directly from a Google search. However, if you don’t claim your GMB listing, this feature will not be available to you.
Increase Search Engine Visibility
Google My Business plays an important role in local SEO, with your listing helping to increase visibility in search and maps. There are limited spaces in the local pack, and you want your business to be showcased for relevant search terms. By claiming and completing your listing, you increase your chances of being prominently listed. From accurate business information to a steadily growing number of positive reviews, your GMB listing will help you increase visibility.
We Can Help Your Business Claim a Google My Business Listing
Do you want to increase your online visibility with a Google My Business listing? At Reputation Sensei, our team is dedicated to building your online footprint and improving your reputation. Call us at (770) 263-7455 or book an online review to get started.