Effective review management has gradually become an integral part of running a business. Changes to consumer behavior mean vast numbers of people won’t make a purchasing decision without first consulting a review platform. In this new era, your Atlanta business needs reviews and a system for responding to this ongoing feedback. So why have reviews become so important?
Why Are Reviews Important to a Business?
Reviews Increase Sales
Consumers increasingly check reviews before buying a product, visiting a restaurant, taking a trip – and for virtually all other purchasing decisions. While excessive numbers of negative reviews are bad, a lack of reviews gives a similar warning signal to consumers. People want to see active buyers detailing their positive experiences before completing a purchase.
Reviews Are Promotional Tools
Reviews that are promoted and amplified help build brands and grow the customer base. At Reputation Sensei™, we have built a system that lets businesses turn reviews into marketing assets. These marketing assets could be posted on social media to help tell the story of your brand through the eyes of a satisfied customer.
Reviews Help With Visibility
Reviews have become one of the key factors in a business’ visibility in Google Maps, determining if they appear for a relevant keyword term. Google is interested in a high number of recent and positive reviews, along with relevant mentions. The more reviews you get, the greater chance you have of a prominent listing.
Reviews Increase Engagement
Fully engaged customers offer a 23% greater return in profitability, revenue and relationship growth than a typical customer. Reviews allow a business to directly communicate with customers about their feedback. In practice, this means satisfied customers can be thanked for their feedback – while negative experiences can be resolved as quickly as possible. These interactions are among the fastest ways to increase engagement.
Reviews Help Your Business Evolve
Customer reviews provide a deep insight into the feelings of active consumers. Responses can be used to gauge whether your business is on the right track, and where improvements can be made. Consequently, an ongoing system of review generation provides real-time feedback on the state of your company.
How Can a Business Get More Reviews?
You may understand the importance of customer feedback yet still be uncertain on how to get more reviews. Reputation Sensei has developed a system that automates as much of the process as possible. We help businesses upgrade their review generation processes using email, text and phone call reminders to customers. Our dashboard then monitors for all new reviews, allowing businesses to respond quickly to feedback. And what’s more, we can train your staff to get more reviews through the Sensei Academy.
Does Your Business Need Help Getting More Reviews?
Reputation Sensei works with businesses in Atlanta and across the United States to get more reviews. If you need help building your online reputation, get in contact today. Call us at (770) 263-7455 or book an online review.
