Reputation management for auto dealers has become pivotal in an industry where trust is so important. For many customers, a positive online reputation will determine whether they visit your car dealership, or look elsewhere. For auto dealers in Atlanta and across the country, here’s why you need to focus on reputation management – and how to get started.
Why Is a Good Reputation So Critical to a Car Dealership?
Consumers increasingly look to Google Search and other platforms before making any buying decision. With easy access to mobile search, a consumer can quickly determine the general sentiment about a business in just a few clicks. Auto dealerships can’t afford to ignore these developments, particularly as a car is not an insignificant purchase.
A study by SalesFuel indicates that 59% of those surveyed thought dealership reputation was the most important factor in choosing where to shop. For auto consumers, reputation outweighs even the selection of cars a dealership can offer. This shows that reputation management is not an add-on to an existing marketing strategy, but the foundation from which everything else can grow.
How Can an Automotive Dealership Improve Its Reputation?
The main focus of reputation management at Reputation Sensei™ is getting more reviews. Auto dealer reputation management requires a steady flow of new and positive reviews placed on the platforms that count the most. In the case of Google, for example, reviews added to a Google My Business listing will help determine your placement for targeted search terms.
Maintaining a positive star rating will then keep your click-through rate high and generate positive feeling among searchers – four stars or more being the crucial target. And since vehicles fulfill many purposes from the practical to the personal, the ability to turn your positive feedback into customer stories that enhance your reputation will set you apart from competing auto dealerships.
How Can Reputation Sensei Help Car Dealers Improve Online Visibility?
Generating consistent reviews is an area where many car dealers struggle. Reputation Sensei has not only perfected a system, but also uses technology that simplifies the process. We integrate text marketing and email campaigns to reach customers at the time most likely to result in a new review. And what’s more, we help you direct customers to the platforms most likely to improve your online visibility.
Our review management dashboard then lets you monitor customer feedback, enabling a quick response that highlights your accessibility. This interactivity encourages others to leave reviews, and your observable reputation starts to grow. As Google and others place more emphasis on a positive reputation, you can expect to be rewarded with more prominence across the important search platforms.
We Help Car Dealerships Boost Their Online Reputation
Auto dealers in Atlanta and around the country rely on a positive reputation. Reputation Sensei will help improve your reputation and grow your search visibility using cutting-edge tools and techniques. Call us today at (770) 263-7455 or book an online review.
