If you want your local business to be synonymous with trust and reliability, you need to be visible in search. Increasingly, reputation management is becoming a critical factor in your business’ ability to appear for key search terms. However, without a clear strategy in place, gaining search engine prominence is easier said than done. At Reputation Sensei™ we can help your Atlanta-area business improve its online visibility through reputation management.
How Does Reputation Management Help With Search Visibility?
Google and other search engines are committed to displaying the highest quality and most relevant results for each search term. If a searcher clicks a result and finds irrelevant or low-quality information, they are less likely to trust the search engine in the future. Therefore, Google wants to continuously deliver only the best results for the long-term success of their product.
Here are two key metrics that determine whether your business is given search prominence are reviews and engagement.
1. Review Generation
Successful brands can be discovered across multiple platforms. Your website, Google My Business (GMB) profile, Google Maps, Yelp and other sites can all appear in Google for relevant search terms. From the point of view of the search engine, your reviews are a determining factor for whether your business can be trusted.
Low star ratings, a limited number of reviews, or a lack of recent reviews can lower your search position. In that case your business will suffer, because your competitors will be getting the visibility instead.
At Reputation Sensei, we have developed an approach that integrates technology to generate new reviews. Our process reaches out to customers across multiple sources at the perfect time to gain positive feedback. In practice, a flood of recent and positive reviews increases trust and improves your search visibility.
Reputation Sensei monitors over 140 platforms for reviews and feedback from customers. Responses are automatically added to a dashboard for easy access. This approach means you can quickly respond to both positive and negative feedback, solving problems and gaining repeat buyers.
2. Customer Engagement
Reputation management is crucial for a business as it increases customer engagement. An engaged audience is more likely to spend longer absorbing your content and coming back for more. Google is focused on how users respond to your content, determining whether you deserve prominence over competing pages.
Engaging your customer is about more than responding to reviews – it’s about capturing their attention repeatedly so they keep coming back for more.
Using social media, for example, is an important way to garner the attention of prospective new customers, and it’s also an excellent way to keep your current customers engaged.
Reputation Management Improves Local SEO Results
Along with a proactive approach to review generation, it’s important to create and optimize your GMB profile, along with other third-party listings. At Reputation Sensei, we optimize and update GMB listings to ensure visitors find the exact information they need. Additionally, listing management is used to provide accurate information across a wide variety of directories and review sites. These are key pillars of local SEO, and will ensure you maximize visibility in the search engines.
Increase Your Revenue With Reputation Management
Reputation management is a key factor in improving visibility in search. Find out how Reputation Sensei can help build your online reputation. Call (770) 263-7455 or book an online review.