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Digital Marketing Trend for 2023 – YouTube Shorts (#shorts)
Short-form video is no longer the new kid on the block in social media. With its impressive climb to the top, it’s no wonder businesses are insisting to get in on the action. However, deciding on brand voice fit is challenging with so many platform options. Which one will help you best connect with your target audience?
Until recently, choosing between YouTube vs. TikTok for your business’s content marketing was a no-brainer. Their focus was on vastly different forms of video content. However, in a bid to “unleash new grounds for creativity,” YouTube has come up with another offering of 15 to 60-second video sharing called YouTube Shorts (#shorts).
So, what is YouTube Shorts? This is a feature that allows people to create short, catchy videos using only mobile devices. Shorts are YouTube’s fastest way to make, edit, and post video content. Unlike regular YouTube creation options, short films can be considered an “on-the-go” editing system. The platform recognizes the convenience of mobile use and created this option to meet the needs of its users.
For businesses considering if they want to take the jump and start a strategy around YouTube Shorts, they’ll need to assess if their business could benefit from all YouTube features or is the company better suited to sticking with their current methods of marketing. Reputation Sensei has listed some of the reasons for including YouTube Shorts in your digital marketing:
- Optimized video content can quickly create a tailored path to a product or service.
Even with that bit of hesitation, customers are unlikely to modify their traditional video-viewing preferences. People naturally hold their smartphones in a portrait stance. People prefer to search and view online videos using their phones. Patterns like these are unlikely to change regardless of what Google does in the future.Let’s suppose you’ve optimized your video content based on Google’s preferences. If so, you can expect additional traffic when you publish your YouTube Shorts.
- Your audience is now watching videos on their smartphones.
The days of producing widescreen digital video content optimized for audiences lounging at home on computers are over. There will always be a place for longer-form and widescreen videos. However, there is no question that most people use their smartphones as their primary means for accessing video content. - YouTube Shorts represents a unique, ground-floor opportunity.
Businesses that are quick to play around with YouTube Shorts are almost certainly going to reap the. Companies of all sizes expect to find new eyeballs as this new service is refined and tweaked. Early adopters are finding that their video content is being kindly welcome and indexed.
- YouTube Shorts offers an opportunity to build a YouTube library.
Great content becomes “superior” when viewers, drawn in by one short video, find that there’s a lot more where that came from.Unlike YouTube Stories, YouTube Shorts do not vanish after seven days. Businesses have the opportunity to use short videos to promote their business and build a narrative of reliability and quality.
YouTube Shorts don’t have to be the digital marketing silver bullet we all have been waiting for. Instead, it represents a unique opportunity to skew your video digital marketing efforts to a new customer base.
Want more information on YouTube shorts and how it can be valuable to your company, check out the video below.
Staying on top of ever-evolving trends in marketing separates successful businesses from the rest. Book your discovery call with Reputation Sensei today to learn how to optimize your marketing strategy for 2023 and beyond!
