Google has become the directory of our lives. We rely on Google for nearly everything which means that the first point of contact any potential patient has with your practice is likely through Google. This means that what Google says about your practice can have a profound effect on new patient growth. A strong positive presence online will help draw new patients to your practice but that said, the opposite is true also. A few negative Google reviews could scare potential patients away or make them avoid your practice altogether.
Our world is becoming more and more digital. Your practice needs to follow the same pattern in order to keep up with the changing digital medical landscape. Many practices rely on referrals, but it’s not the referrals it’s the number of conversions from those referrals that really matters. Increasing the number of positive reviews on Google should lead to a higher referral conversion rate and attract new patients to your practice.