Local SEO Improves Local Visibility & Increase Revenue
When you want to find a local business in your area, what do you do? More often than not, you’ll reach for your smartphone and conduct a search – just as millions of others do. Every day in Atlanta and across the country, consumers are searching for businesses and considering if they should become a customer. A local business’ online reputation is everything in today’s digital landscape.
If your business has attracted some negative sentiment, your business is less likely to appear at the top of search results. At Reputation Sensei™ we use local SEO strategies to ensure improved visibility of local businesses on search engines.
Why Local SEO Is Important
Most business owners are aware of SEO and its importance in attracting website visitors and new customers. Local SEO is a targeted approach that aims to provide prime search positions for locally relevant keywords. Google has advanced to the point where they recognize a local intent based on your search term and location of the searcher. However, getting into a prominent position in the local map pack is a far trickier proposition.
Reputation Sensei creates and optimizes Google My Business (GMB) listings for local businesses. Using a combination of SEO best practices, review generation and monitoring, social media promotion and directory listings, we can put your business in front of the people you want to attract.
Here are some of the main elements of local SEO:
- Location of Searcher – The proximity of the searcher to your business.
- Optimized GMB Listing – Comprehensive profile including business details, images, description and more.
- Business Listings – Consistent name, address and phone number (NAP) information across directories and reviews sites.
- Positive Customer Reviews – A consistent flow of positive reviews. Reputation Sensei can help you achieve this.
The Reputation Sensei Approach to Local SEO
At Reputation Sensei, we focus on the core local SEO elements that matter and streamline them for maximum effectiveness. If your business is exceptional and customers love what you do, this positive sentiment can be used to grow your business’ online reputation. Two crucial elements we target are GMB and listing management.
Google My Business
Your Google My Business (GMB) listing is the online storefront for your business. The GMB listing will feature NAP details, opening hours, images, products and services, reviews and more. We can ensure that your Google My Business listing is attention-grabbing and designed to sell. We’ll also continue to make updates to your listing such as Google My Business posts to keep it relevant – and keep it appearing more often in Google maps.
Consumers turn to a host of sites that offer the essential details about local businesses. Directories and listings sites are the equivalent of the Yellow Pages. But what if your details are incorrect or you aren’t even listed? Google typically penalizes companies with conflicting data, while rewarding those with comprehensive listings across a range of platforms. You can count on accuracy, rigor and widespread syndication with Reputation Sensei’s listing management services.
A Results-Focused Local SEO Solution
Local SEO is part of a broader approach we take to build a business’ reputation. We want to increase positive sentiment about your business, amplify it across a range of platforms, and streamline the process. To achieve these goals, we developed the Sensei Academy to help train your team. Combining effective local SEO and reputation management ensures that Google will reward you in the search results.
Frequently Asked Local SEO Questions
An overall negative rating could damage your SEO results and reduce the click-through rate from searchers. We can help to deal with negative sentiment and increase the volume of positive reviews, resulting in a vastly improved star rating.
A Google My Business listing works alongside a business’ website to maximize visibility and find more customers. Your GMB listing ensures you appear in Google Maps.
Many directories may list your old business details, and that can negatively impact search placement. Our listing management service will update your business details across all the essential directories and review sites.
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