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Attract New Patients
The Internet has changed the way patients find and select a healthcare provider. While consumers may ask a friend or family member for a recommendation, more and more patients research online before selecting a doctor. According to Software Advice, 84% of patients use online reviews to check out a doctor and 77% use online reviews to start their search for a new doctor.
Younger, healthier patients have been using reviews and online search to select a doctor for many years. What do these discriminating patients see when they search for a new general practitioner or specialist?
- User content, like reviews of doctors and practices, is ranked higher and even promoted by search engines
- Pages with video and photos also rank better in search results
Websites that include these critical elements will naturally generate more traffic. And, if your reviews are positive, the patient’s first impression will be both positive and more likely to generate an appointment.