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Reputation Management Increases Revenues & Improves the Customer Experience
How much time have you spent considering the reputation of your business? If you’re like most businesses, reputation management is no more than a reactive response to negative feedback. But when reputation management is done correctly, it can be a powerful tool for gaining new customers and retaining customers, which in turn can dramatically increase revenue. At Reputation Sensei™, we have always called it reputation marketing rather than reputation management – and companies around Atlanta and across the United States are reaping rewards from our approach.
What Is Reputation Management?
Reputation management is the process of monitoring and reacting to customer sentiment across social media, review sites, Google My Business and other platforms. Just as a negative review can hurt a brand and impact sales, positive reviews will boost a brand and improve sales.
As a component of reputation management, Google My Business (GMB) is critical for local businesses. But if you want to gain prominent placement in Google, you’ll need positive online reviews and widely-syndicated business listings. Five-star ratings entice searchers to visit your site, trusting your reputation from the first contact. Reputation Sensei uses training and technology to assist in the process of gaining more GMB reviews.
The Reputation Sensei 4-Step Approach to Reputation Management
It’s quite likely you have many happy customers who are simply not being heard from online. Why is that? It’s usually because the opportunity to offer a review isn’t being prominently placed in front of them. Here’s a brief summary of our proven process that ensures you’ll get more reviews for your business.
- Training – High-level and personalized coaching built to develop a culture of success
- Review Generation – Streamlined review collection and management
- Reputation Management – Access reviews from 140+ sites using a single dashboard
- Reputation Marketing – Transforming reviews into digital assets for sharing across marketing channels on the internet
Types of Businesses That Reputation Sensei Helps With Reputation Management
First, what business or industry doesn’t need reputation management? Well, the answer is simple – every business will benefit from reputation management; it cannot be overlooked. We have the experience across industries that is necessary to solidify a strategy that will work for your type of business.
Car dealers have a reputation management issue that started decades ago, before the web was even a thing. Today’s car dealerships are not stuck in days of old, and your approach to reputation management shouldn’t be stuck there either. That’s why at Reputation Sensei we’ll train your team how to solicit positive feedback from customers online. We’ll teach your team how to improve the reputation for your automotive dealership and help your customers become advocates.
The home services industry is a tough one to compete in. While many people with some down-time decide they know how to fix a broken pipe or repair an air conditioner, their attempted repair may not be successful. This makes it extremely difficult for consumers to find a qualified business when they need home repairs. At Reputation Sensei we know competition is stiff, and understand how to help home service businesses demonstrate to prospective customers that they are the best choice. We’ll show you how our reputation marketing solution helps home service businesses get reviews while you’re at the jobsite.
Healthcare is an industry built on reputation. If people don’t trust their doctor, they will always look elsewhere. In truth, Atlanta-area medical practices have countless patients with inspiring experiences, yet only a small portion of patients ever think to post a review about their doctor online. Reputation Sensei changes the way healthcare providers think about the review process. It’s time to tap into the positive sentiment your healthcare services generate.
For local business, local SEO is a must. Search engines use reviews and accurate NAP (name, address & phone number) data as metrics for determining placement in search. At Reputation Sensei, do not expect the run-of-the-mill local SEO methods of old. Our approach uses a combination of positive reviews, brand recognition, syndicated digital assets and listing management to give local businesses prominent exposure in Google’s local pack.
Multi-Location Brands & Franchises
A multi-location brand and/or franchise’s reputation is the foundation of success. Reputation Marketing ensures customer sentiment becomes a vital tool for promotion for both brands and franchises. One of the keys to building a brand is to have people talking about you. At Reputation Sensei we coach you to elicit positive reviews from customers, while also using text and email outreach to bolster the strategy. Our process ensures brands are constantly generating positive feedback.
Reputation Management Solutions You Can Trust
Unlike other reputation management companies, we preach the importance of getting reviews – and tell you how to accomplish it. At Reputation Sensei, we have built the Sensei Academy to train your team in the importance of generating reviews. No more awkward requests for testimonials from clients. Our proven system makes eliciting feedback a foundation of your business. Reputation Sensei will teach you how to get more reviews in a way your customers will love.
Frequently Asked Reputation Management Questions
Most reputation management involves reacting to negative situations and reviews. In contrast, reputation marketing builds valuable digital assets from positive customer sentiment and promotes it on social media, Google My Business and other platforms.
Reputation Sensei automates many of the manual tasks. We send out text and email alerts, limiting the amount of time you need to spend dealing with reviews. As part of our service, we also offer responding to reviews for a business.
Positive reviews signal to Google and other search engines that your business provides quality products and services. This in turn builds trust and authority with search engines and consumers.
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