How Does Reputation Marketing Work?
Build a New Pipeline of Customers for Your Business
Simply put, reputation marketing is a process that prioritizes gathering positive reviews from your customers and turning them into marketing assets that can be used to attract more customers.
There are companies out there that will help you get more reviews, many of which are self-service. You are paying them to use their DIY solution. At Reputation Sensei™ we take a completely different approach to reputation management.
We’ll help you gather reviews, respond to reviews (whether negative or positive) and amplify them online through our reputation marketing solution.
A Peek at How Reputation Cycle Marketing Works
Watch the reputation cycle marketing explainer video to see how this specific strategy can help increase your revenue and attract new customers right away.
The Reputation Marketing Process
Now that you understand how powerful reputation marketing can be, take a look at the components more in-depth to learn how each plays an important role in increasing your business’ revenue – and in getting new customers in the door.
1. Training & Culture
Create a Culture of Extraordinary Customer Service with Sensei Academy
We take a hands-on approach to train your team about the importance of quality reviews and feedback. The Sensei Academy includes weekly coaching tips and best practices for collecting reviews from your customers. This includes:
- Dedicated trainer and customer success manager
- Online learning portal with training videos.
- Employee video testing
- Bi-weekly coaching
2. Review Generation
Build a Solid Base by Automating the Process to Collect and Manage Reviews
Our technology provides a complete program for collecting and managing reviews from your customers. Email reminders and text requests give you multiple opportunities to solicit feedback and distribute these reviews to public sites like Google and Facebook as well as your website.
And importantly, you’ll also be able to quickly engage with dissatisfied customers and address their concerns.
3. Reputation Management
One Tool to Monitor and Respond to Reviews in Realtime
Hunting for your reviews can be a full-time job. Reputation Sensei consolidates your ratings and reviews from over 140 sites in a single easy to manage dashboard. You’ll have a detailed analysis of your online reputation and the ability to set email and text alerts to respond immediately with a thanks for good reviews, or troubleshoot problem reviews.
4. Reputation Marketing
Attract a Steady Stream of New Business by Sharing Your Reviews
Our belief is that a company’s Testimonials and Reviews are powerful marketing assets that should be utilized to attract more new customers.
When we have a great experience, we want to share it with the people we know. Reputation Sensei makes it easy for your customers to broadcast their experience to their network of friends and family. And because of this social proof marketing is the most valuable in bringing in new business almost effortlessly.
Works With All Major Review Platforms
Reputation Marketing Works
When it comes to building brands and businesses, Reputation Sensei has what it takes. Here are the types of businesses benefiting from our reputation marketing skill.
- Auto Dealerships
- Home Services Businesses
- Local Businesses
- Medical Practices
- Multi-Location Brands & Franchises