Social Media Marketing Increases Visibility & Drives Sales
Social media is one of the most useful tools for developing brand awareness and making sales. But far too many businesses are posting to Facebook, Twitter and other platforms using a limited strategy. Ask yourself this: Do you find your social media channels consistently drive sales – and do you know how to analyze the data to see what is working? If not, you’re in the right place.
Reputation Sensei™ has developed a social media system to help businesses thrive online. We can turn a primitive social strategy into a fully-fledged marketing machine, delivering eager buyers to your business and/or your website.
What Is Social Media Management?
Social media management involves developing, posting, analyzing and managing content across sites like Facebook, Instagram, Pinterest, Twitter and YouTube. The overall goals may vary for each business, but they typically involve building a targeted audience, developing brand reputation – and funneling followers to your website. While social media won’t usually provide immediate results, an optimized campaign can produce a flow of customers that snowballs as your reputation grows.
We create custom approaches that focus on the most productive use of time and resources. Sticking to a consistent posting schedule is crucial, along with maintaining engagement with your audience. Our vast experience with reputation management has taught us how to amplify positive messages online. Here are some of the vital aspects of any social media approach:
- Create social media goals
- Research your desired audience
- Create a realistic posting schedule
- Develop engaging content
- Analyze results and data
- Optimize approach for greater reach
The Reputation Sensei Approach to Social Media Management
Reputation Sensei is focused on magnifying positive customer sentiment, leading to more brand awareness and sales. When it comes to social media, we adapt this process to suit the medium. We turn a positive review into a valuable marketing asset that perfectly fits the format of the social platform. Using elements like graphics, hashtags, storytelling and more, we will delight your followers and turn them into fans. There are two crucial elements in this process.
1. Social Media Setup & Optimization
There are many social media platforms, but why dedicate time to a platform if your audience isn’t present? We focus our attention on the sites that matter, targeting the people most likely to use your business. Our social posts focus on eliciting trust and engagement. From company details and graphics to engagement with select groups, every action has a purpose. Social media is fast-paced, and our social media approach is designed to grab attention.
2. Social Media Maintenance
Social media maintenance is where a lot of brands fall short. It’s easy to get started on Facebook and other platforms, but keeping a strict schedule that maintains excellence is another matter. At Reputation Sensei, we use systems and tools to keep content flowing. Our focus on optimization means we know what works, whether that is user-generated content, customer stories, contests, or just straightforward interaction with followers. Your brand’s reputation and customer acquisition are at the heart of our social media maintenance strategy.
A Social Media Strategy Focused on Results
Many agencies use a one-size-fits-all approach to social media management, yet every business and industry is different, requiring a laser-focused strategy. At Reputation Sensei, we take the time to understand your brand values. This helps us authentically communicate with your followers.
Frequently Asked Social Media Management Questions
This can vary for each client. Typically, we set goals based on audience growth, customer acquisition, website referrals and engagement.
Managing many social channels gives us access to a wealth of information. We know the best posting times, frequency of posting, how to engage followers and when to make direct promotions.
We use software to collect customer feedback, enabling a quick response to reviews. When customers recognize you are committed to solving any problems, most issues can be resolved and the negative turned into a positive.
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