Every business has a STORY to tell. In many cases, businesses do a good job telling a portion of their story, but this portion should not be called “telling”, it should be called “selling”. What I mean is that most businesses have perfected the information about their products and services. They know the benefits and attributes of these products and they know how to sell them. However, it is equally important to communicate your values, morals and the experience you vow to offer every customer that moves through your business. This portion of the story is usually similar to your competitors, but who can tell the “same old” STORY better?
This is where the awesome customer experience that you provide comes into play. Ask yourself this first. Does it really matter what YOU have to say about your business when it comes to marketing? Nobody expects your marketing to communicate “we are terrible, please come buy from us” because all businesses market in that way, as they should. However, in today’s world, this is simply NOT ENOUGH.
What really matters is what your customers, clients, or patients are saying about you and the experience they had with your business. This STORY can be written in many ways using a variety of different online platforms. You must get honest feedback from your customers, and in the end, you will see that this is the REAL STORY that needs to be told to the world.
Think of this story that you have now developed in terms of a BOOK. It is a BOOK that tells what others are saying about your business. This BOOK is now the best marketing tool that you own. This BOOK tells those that read it why others do business with you. There is no better book that can be written!
BUT HOLD ON!!!!!
I have never heard of a bestseller that doesn’t tell a great STORY unless it was actually published to the reading community. Just writing your reputation story by gathering reviews and feedback will indeed give you a great STORY. The real question is what are you going to do with it?
How are you going to publish and MARKET that book so that it becomes a best seller? You must have a Reputation Marketing process in place which is where we can help!