Latest Episode

Mastering Customer Engagement with Steve Roessler: Diving into Sales Strategies and CRM Innovations

In this episode of the Sensei Playbook, hosts Chris and Jesse welcome Steve Roessler, Chief Evangelist Officer at DriveCentric, to discuss transformative strategies in the automotive industry.

Steve shares insights from his diverse background, transitioning from the medical industry to automotive sales, emphasizing the importance of customer engagement over traditional KPIs. He explains how DriveCentric’s CRM platform leverages AI, video communication, and real-time engagement tools to enhance customer interactions, ultimately leading to higher sales and better customer experiences.

The conversation also highlights the shift from managing data to focusing on engagement, crucial metrics for dealerships, and practical tips for implementing effective engagement strategies. Join us to learn how to drive customer satisfaction and boost dealership success through innovative engagement techniques.