The Sensei Playbook Podcast

Bringing you the best in automotive tips, tricks and best practices from industry pros. 

Every week we bring you insights into how to excel in the fast paced automotive world. From increasing referrals to leveraging cutting edge digital technology, we’re focused on practical advice that can help you take your business to the next level. 

Latest Episode

From Sales to Service: Peter Smith’s Blueprint for Transforming Dealership Experiences

Peter Smith, founder and managing partner of Lion Partnership, shares his extensive journey in the automobile industry, from his early love for cars to building a successful consulting service aimed at transforming the industry. 

During the discussion, Peter recounts his innovative approaches in car sales, touching on his role at Ford in Europe, as well as his remarkable success in selling a large volume of Volvos across the U.S. Peter emphasizes the importance of improving customer experience and the necessity for change in dealership operations, advocating for transparency, trust, and better training for dealership staff. He criticizes the traditional fear-based models and highlights a need for a more customer-centric approach. 

Peter also delves into the role of technology and social media in modernizing the sales environment and stresses the significance of internal culture in affecting external customer perceptions. His ultimate goal is to create a more respectful, efficient, and trustworthy car-buying experience.

From Sales to Service: Peter Smith’s Blueprint for Transforming Dealership Experiences

Episode 30

Recent Episodes

Mastering Customer Engagement with Steve Roessler: Diving into Sales Strategies and CRM Innovations

Episode 29

Revolutionizing Automotive Sales with Katie Mares: The Power of Exceptional Customer Experience

Episode 28

Derek Simonds: Building a Winning Customer Experience

Episode 27

Building a Winning Customer Experience with Duke Brubaker

Episode 26

A Journey of Passion: Graham Kuhn and the Story of Focus Films

Episode 24

Driving Success: Gordon Tormohlen's Auto Industry Secrets

Episode 23

Stay Tuned For Our Latest Episodes

Subscribe to the Sensei Playbook podcast today. Get the latest episodes delivered to your inbox, so you can listen to them whenever you want.