The Sensei Playbook Podcast

Bringing you the best in automotive tips, tricks and best practices from industry pros. 

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Uncover the inspiring journey of Katie Naughton as she transformed her iconic automotive roots into a thriving career among the top female dealership principals in the country.

Katie Naughton shares her automotive roots, building her own path through NADA Dealer Academy, and becoming a Kia dealer principal in Toronto as part of the less than 1 percent of women in that role.

She discusses navigating a male dominated industry, shifting to employee first leadership, and building a strong culture.

After COVID, burnout, and selling her dealerships, she joined DSMA and founded Drive Her Forward to support women in leadership.

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