Latest Episode

Revolutionizing Automotive Sales with Katie Mares: The Power of Exceptional Customer Experience

In this episode of the Sensei Playbook Podcast, we dive into the importance of customer experience in the automotive industry with Katie Mares, a motivational speaker, best-selling author, and customer experience designer. Katie shares insightful strategies to enhance customer satisfaction, the role of storytelling, and how to effectively market and sell to female consumers. Learn the five steps to a five-star experience, the physiological differences between male and female buyers, and how dealerships can create an environment that resonates with the world’s most influential consumers. Katie gets personal, describing her experience as a survivor of domestic abuse, and how it’s influenced her non-profit work with Ladies Take Control.