Encourage genuine and honest feedback from customers by focusing on their actual experiences and emotions. Avoid scripting or overly directing testimonials, as authenticity is key to building trust with potential customers. Create a process with your sales team in the delivery of the vehicle where they have a conversation around the buying experience first. Ask questions about what they liked best about the experience, what they would tell others about the experience if they were referring someone to the store. Once you’ve warmed them up a bit, ask for a video testimonial. But, don’t ask them to perform. Jump in the video with them and interview them. Simply ask the same questions that you have just asked them so it comes across natural. We encourage specific training on this process as testimonials are extremely valuable tools to use in your marketing to communicate trust. Sensei Marketing helps dealers train their staff on this important function with our service offering.

First make sure that you have additional Google listings for separate department such as Service, Parts and Bodyshop. Make sure these listings are fully optimized with proper categories and have your services listed. Next, feed each listing reviews from customers and respond to these reviews in a timely matter. Last, add photos and Google post on a weekly basis. Sensei Local SEO is a complete managed for you service that takes care of all the dealership’s Google properties.

Customer Experience Training empowers your dealership team with the skills to deliver exceptional customer experiences that drive sales and loyalty. It involves teaching staff how to effectively interact with customers, handle complaints, and create a welcoming atmosphere. This training is crucial as it helps build long-term relationships with customers, increases satisfaction, and boosts your dealership’s reputation.

Our Customer Experience Training is conducted by a live trainer and includes a full-day kickoff session to get your team started. Following the kickoff, we conduct a live full-day training session once a quarter to ensure continuous improvement and reinforcement of the skills learned. This approach ensures your team remains motivated and equipped to provide top-notch customer service.

The initial kickoff training is a full-day event, and subsequent sessions are held once per quarter, each lasting a full day. This ongoing training ensures your team continually develops their customer service skills and stays updated with the latest best practices.

Our Social Media Management service includes creating and curating engaging content, managing your dealership’s social media profiles, responding to customer inquiries and comments, and running targeted ad campaigns. We tailor our approach to the automotive industry to increase your online presence and drive engagement.

Effective Social Media Management can significantly enhance your dealership’s visibility, attract more potential customers, and foster a community of loyal followers. It allows you to engage with customers in real-time, showcase your inventory, and promote special offers and events, ultimately driving more traffic to your dealership.

Local SEO (Search Engine Optimization) is the process of optimizing your dealership’s online presence to attract more business from relevant local searches. It involves optimizing your website, managing online reviews, and ensuring your business is listed accurately across online directories. Local SEO is important because it helps your dealership appear in search results when potential customers in your area are looking for your services.

The timeline for seeing results from Local SEO can vary, but most dealerships start noticing improvements within 3 to 6 months. Local SEO is a long-term strategy that builds over time, resulting in increased visibility, more website traffic, and higher conversion rates.

Reputation Marketing involves proactively managing and enhancing your dealership’s online reputation. This includes encouraging satisfied customers to leave positive reviews, responding to feedback, and promoting your dealership’s strengths. By building a strong online reputation, you can attract more customers and differentiate yourself from competitors.

A positive online reputation can significantly impact your dealership’s success by increasing customer trust and credibility. Potential customers are more likely to choose a dealership with strong, positive reviews. Additionally, a good reputation can lead to higher search engine rankings, driving more traffic to your website.

Reputation Management and Reputation Marketing are two sides of the same coin but focus on different aspects of your dealership’s online presence:

• Reputation Management: This involves monitoring and addressing customer reviews and feedback to maintain a positive image of your dealership. It includes responding to negative reviews, resolving customer issues, and ensuring your online presence reflects your commitment to customer satisfaction. The goal is to protect and maintain your dealership’s reputation.

• Reputation Marketing: This takes a proactive approach by leveraging your positive reputation to attract new customers. It involves promoting positive reviews and testimonials, creating and sharing content that highlights your strengths, and encouraging satisfied customers to share their experiences. The goal is to enhance your dealership’s reputation and use it as a marketing tool to drive more business.

We offer a range of Digital Advertising services tailored for dealerships, including search engine marketing (SEM), display advertising, social media ads, and retargeting campaigns. Our goal is to maximize your reach and ROI by targeting potential customers who are most likely to be interested in your inventory and services.

We measure the success of Digital Advertising campaigns through various key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per lead (CPL), and return on ad spend (ROAS). Regular reporting and analysis allow us to optimize campaigns for better performance and ensure you get the best possible results.

Video Testimonials are powerful tools for building trust and credibility with potential customers. They showcase real customer experiences and provide social proof that your dealership delivers on its promises. Video testimonials can influence purchasing decisions and help establish a stronger emotional connection with your audience.

Working with Reputation Sensei begins with understanding your dealership’s needs and goals. Our process includes:

1. Initial Consultation: We start with a free strategy session to understand your specific challenges and objectives.

2. Customized Plan Development: Based on our initial consultation, we develop a customized plan tailored to your dealership’s needs.

3. Implementation: We implement the agreed-upon strategies, utilizing our expertise in customer experience training, social media management, local SEO, reputation marketing, video testimonials, and digital advertising.

4. Ongoing Support: We provide ongoing support and quarterly reviews to ensure your strategies are effective and achieving the desired results.

To request a free strategy session, simply click on the link to the form provided on our website. Fill out the form with your contact information and a brief description of your needs, and one of our team members will reach out to schedule your session.